Welcome To Griffith & Associates
Griffith & Associates is an independent public relations and marketing communications firm, with special expertise in the travel industry.
It acts as a business development consultant to any organization--public or private--that markets travel-related services within the United States and Canada.
Having specialized in travel industry public relations for over three decades, we have an in-depth knowledge of all facets of the industry. We have played critical strategic roles through the years for scores of travel organizations seeking the attention of the traveling public. We have an intuitive ability to identify a travel product or service’s competitive differences and strengths, and to take advantage of industry trends that will attract customers who find these elements appealing.
Griffith & Associates evaluates a client's present marketing and public relations efforts...identifies its best potential markets...recommends a total media relations, marketing communications and promotion plan...and prepares and delivers the specific tools and tactics needed to penetrate these markets.
We give a realistic appraisal of an organization’s news media potential and whether public relations techniques are likely to achieve its objectives. We recommend the simplest, least costly program likely to achieve realistic objectives, without unnecessarily elaborate and expensive campaigns.
We also offer the services of skilled graphics, communications, direct mail, display and audiovisual specialists--all experts in travel marketing--to develop and implement complete marketing programs.
Within our organization, we claim a unique depth of academic and hands-on executive credentials in the disciplines of public relations, marketing, journalism, advertising and communications.
Utilizing our extensive network of contacts in the consumer and trade media, we develop high-visibility, cost-effective programs that produce significant business building results for our clients.